Real estate is still very personal

It might not be a revelation that the initial news about Zillow’s acquisition of Trulia reverberated among the analysts as a game changer for the real estate industry.  But you might be surprised…

Deciding whether it’s a service

If you’re like many home buyers, your home search is focused on a home’s specific features that are limited to your price range.  Your search may seem “product” directed, at least initially. …