The psychology of pricing out your home

Pricing your home correctly is the foundation of a successful sale. I have often talked about the science and art of pricing a home in various market conditions, but did you know that psychology also …

In the end the only commodity is you

Much of what you see, hear, and read on TV, radio, and the internet is syndicated and distributed through a broad network of affiliated outlets. The purpose is to have as large of an audience as possi…

Getting that top dollar for your home

The guarantee of “Getting top dollar for your home” is a theme in many real estate ads, as well as being promised by many agents.  Of course “Getting top dollar” is the goal for every home seller…

Hopeless romantics lost in real estate

Realtors® are guilty of romanticizing, if not glorifying, buying and selling a home. And it’s probably true for many, that initial thoughts of buying or selling a home (and everything that goes along …

Love and the ‘boomerang’ home buyer

There is homeownership after a foreclosure or short sale. Home owners, who lost their homes to foreclosure or short sale during the housing downturn and recession, are apparently returning to the hous…