SILVER SPRING – Hope Thomas of Silver Spring recently earned a prestigious advertising award, which helped her obtain her dream job as a copywriter at an advertising agency in Richmond, Va.
Thomas attended the Savannah College of Art and Design (SCAD), where she majored in advertising and branding and minored in copywriting.
During her senior year, she participated on a team in the Young Ones Brief competition.
“I was part of an incredibly talented and supportive team in which I helped as a copywriter,” she said.
Their entry, entitled One-in-Six, “centered around the insight that one in every six Americans is an immigrant,” she explained. “We felt it was important to directly honor immigrant success stories and embrace the diversity they bring.”
In each Budweiser six-pack her team depicted, one can was designed as a freedom seeker to “call out a specific immigrant success story,” Thomas said. “Ultimately, we wanted to remind people that we all started as immigrants at some point and are all freedom seekers to our cores.”
The students’ entry was created for July 4 and included a specialty packaging design, a print campaign and a hashtag campaign on social media. Their hashtag was #FreedomSeeker.
Thomas grew up in Silver Spring and attended high school at the Connelly School of the Holy Child, an independent, college-preparatory school for girls in Potomac.
There she “found my passion for art,” played softball, volunteered in the community and participated in student politics. She served as student body president.
She originally attended SCAD with the hope of majoring in fine arts or graphic design, but during her freshman year, a fellow student talked to her about advertising and branding. “She steered me down the wonderfully zany path of advertising,” Thomas said.
“Advertising inspires me because of its creative problem-solving potential and global reach. I love that I can create something that directly impacts culture and the way that people view the world,” Thomas said.
Preparing for the Young Ones Brief completion enabled her to participate in the entire process of creating an advertising campaign, “which has only furthered my passion in the field.”
Besides learning a lot, she built an impressive portfolio that she said helped her attain her current position as a copywriter at the Martin Agency.
Prior to starting at the Martin Agency, Thomas was a creative intern at Energy BBDO in Chicago and a copywriting intern at BBDO San Francisco.
The annual competition is “one of the world’s most acclaimed award showcases for advertising, digital communication and design students,” according to SCAD.
In the most-recent competition, SCAD students won 20 awards, the most in SCAD’s history.
Along with her teammates, Thomas received six awards, including Gold Pencil, the highest award.
According to SCAD, the Young Ones Brief competition challenges students to create innovative work for different types of clients and are judged based on creativity and originality.
While attending SCAD, Thomas took classes in copywriting, art direction, digital production and integrated brand marketing.
The school has campuses in Savannah, where Thomas went, Atlanta and Hong Kong.
SCAD was founded in 1978 and is a private, non-profit accredited institution. More than 14,000 students from all 50 states and more than 100 countries attend, taking courses in more than 40 majors.