BETHESDA— The popular Rockville-based restaurant chain Silver Diner opens the first franchise of its new brand, Silver, in Bethesda Row on Thursday.
“We needed a sister brand that had a strong dinner and bar presence,” said Silver Diner President and CEO Bob Giaimo. “We thought Bethesda Row deserved something elegant, and so we borrowed from the twenties and thirties, as opposed to the Silver Diner, which is inspired by the fifties. We tried to create something that was a cross between a classic diner and a French brasserie.”
Giaimo cites the famous Parisian restaurant La Coupole as an inspiration.
While Silver’s menu offers some popular items from Silver Diner, it also features unique options, such as Short Rib Ragu, Lemon Chicken Picatta, and a hangar steak. The menu was created by Ype Von Hengst, Silver Diner’s co-founder and executive chef, whose dishes have won numerous accolades.
Silver also offers a full bar featuring a wide selection of American wines, pre-Prohibition craft cocktails, and alcoholic dessert drinks such as the Drunky Monkey shake, which is made with banana rum, bananas and sailor Jerry Float.
“Since the inspiration is 1920s and Art Deco, we tried to incorporate that into all of our creative, the menu layout, the fonts and styling,” said Matilde Ott, marketing director for Silver Diner. “The atmosphere will be one of the key differences from Silver Diner.”
Ott said the company would continue to pursue both restaurant styles in the future.
“We are looking for urban growth with Silver, which is a smaller footprint that can go into office buildings,” Ott said. “In the suburbs, we will continue to have our Silver Diner classics, as we like to call them. We plan to open one in Frederick next year.”
Silver’s hours of operation will be from 7 a.m. until midnight Sunday through Thursday and 7 a.m. until 2 a.m. Friday and Saturday.